New leads
Roli Shoes sells at 2am and follows up by 9.
- Problem
- Orders arrived in three places: a chat inbox, a notebook and somebody’s memory. Stock was a guess by Friday.
- The work
- One backend behind the storefront, the admin CRM and an Expo phone app. Every checkout writes a customer record and queues a follow-up series.
- Result
- Shipped and live on its own domain over HTTPS, with daily backups. Leads typed in by hand: none.
- Takeaway
- The site was never the bottleneck. What the shop needed was the machine behind it.