The chair only earns when it's booked.
A dental clinic's whole operation on one system: the website patients find, the software the front desk lives in, and a rules engine that decides who is due back, whose treatment plan has stalled, and whose balance has aged, before anyone gets in at 8.
Powered by 27th MarketingDentistry that
remembers you.
Book in 30 seconds. We'll remind you the day before, and again when you're due for the next clean.
Ran before opening
01/The problem
Clinics don't lose
patients. They lose
the follow-up.
Almost nobody quits a dentist. They just never get asked back. Six months passes, the six-month clean isn't booked, and a patient the clinic already paid to acquire quietly stops being one.
The front desk marks a cleaning complete. That's it. The rules engine sets the recall date, picks the reminder date and the channel, and files it. Nobody diarised anything. Months later the 7am job picks it up and the reminder goes out on time, whether or not anyone remembered.
02/Runs before you open
Nine jobs, every
morning, on their own.
Finds who's due for the next visit and sends the reminder on the date it chose months ago.
A treatment plan idle past the threshold gets flagged before the patient drifts off it.
Payment plans chased on schedule, so the arrangement holds without a phone call.
The day-before nudge that turns a booking into a person in the chair.
Insurance claims that have sat too long, surfaced before they go stale.
Patients long past due, reached with a message written for exactly that gap.
Asked at the right moment after a good visit, not at random.
The small touch that costs nothing and gets remembered.
Ageing accounts flagged by bucket, so collections happen while they're still collectable.
Every automation records its run without sending, until you've watched a week of output and flipped it live.
03/Where the day happens
One screen the front
desk can actually live in.
Schedule & chairs
The day by chair, with utilisation calculated for you. Gaps are visible as gaps, not discovered at 4pm.
Inbox
Patient threads in one place, tied to the record, so whoever picks it up has the whole history.
Patient record
Visits, plans, balances, documents and messages on one page, instead of four tabs and a folder.
Treatment plans
Proposed, accepted, in progress, complete, with the stalled ones raised automatically.
Money
Payments, instalments and ageing buckets, so the clinic knows what it's owed and how old it is.
Reports
Production, chair utilisation and recall performance, calculated once by the engine and read by everyone.
Staff, payroll & attendance
The register, the hours and the pay run, kept in the same system as the work they came from.
Roles that mean something
The owner sees everything. Front desk sees the day. A dentist sees only their own patients and threads.
Automations page
Every rule visible, every run logged, and thresholds that are settings, not code changes.
04/Why it holds up
Three apps.
One database.
One source of truth.
The write path and the think path are separate on purpose. One service records what happened; another decides what it means. Neither guesses on the other's behalf.
The recall interval, the stall threshold and the ageing bucket are pure functions with tests around them, not logic buried in a screen. That's why the same system can run a derma clinic or a vet practice by changing configuration values rather than rewriting the product, and why "configuration, not a rebuild" is true in the code, not just in the pitch.
05/How it got built
Careful with clinics.
Careful with money.
Sit at the desk
We map the real day, walk-ins, no-shows, the notebook nobody admits to, before designing a screen.
Write the rules down
Recall interval, stall threshold, ageing buckets, agreed as numbers and locked in with tests.
Run it dry
Automations log every run without sending, so the clinic watches a full week of output before anything goes out.
Go live, then tune
Flip to live, watch the first cycle with you, and adjust thresholds from settings, not from code.
Designed, built and powered by 27th Marketing.
Clinic website, front-desk software and the automation behind both, from one team that stays on after launch.
How many patients are
quietly overdue right now?
Book a call and we'll walk your clinic's numbers, then scope the site and the system around them.